Modern Wear "The New Standard" Cotton Tee

This midweight cotton tee carries a quiet confidence. Clean lines and a simple front emblem read like a personal badge, while the curved ‘The New Standard’ on the back feels like a statement you wear without saying a word. It’s for people who value substance over flash — those who dress with intention: muted colorways, a slightly roomier fit, and a soft vintage hand that settles in with each wash. Slip it on for coffee runs, creative workdays, or a low-key night out. The tear-away label and stabilized shoulders keep it comfortable all day. Over time it becomes part of the routine: the go-to top that looks lived-in but still sharp.

Product features
- Tubular knit construction reduces fabric waste and eliminates side seams for a smooth look
- Ribbed, seamless collar retains shape and resists stretching
- Medium-weight (6.0 oz/yd²) cotton with a thicker vintage hand for daily wear
- Runs slightly larger for extra comfort; tear-away label to reduce irritation
- Ethically sourced US cotton, Oeko-Tex certified; shoulder tape for added durability

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Do not tumble dry
- Do not iron
- Do not dryclean